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Amy Nutt..'s Articles in Marketing

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  • How to Create a Trade Show Promotional Plan
    When operating trade show booths, it is very important to have a promotional plan in place. Without one, the promotional aspect of the business can be complete and utter chaos. That is certainly something you don't want. You want a plan where everything is organized because nothing works without some kind of order. That is why there are processes to virtually everything and trade shows are definitely not an exception. There is a process to setting up the booth and there needs to be one for promoting the booth as well, so a promotional plan must be put in place.
  • The Role of Crisis Communication in Public Relations
    It is important for an organization to have one or more spokespeople who are experienced and can stay calm when communicating during a crisis. Crisis communication is how people know what is going on and it is very important when it comes to public relations. This is why it is important to have an adequate number of spokespeople for your organization because sometimes it isn't sufficient enough to have just one person doing the talking. It looks better on the public relations side of things if you have more than one who are both on the same page and can effectively speak to the media and people on a face-to-face basis.
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