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Colleen Davis's Articles in Web

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  • Deal Breakers
    If you’ve read any of my marketing advice articles, you likely already know how important I think having a professional looking print business card is to your face to face marketing efforts.
  • Five Times to Send Postcards to Customers
    Even in today’s internet age, some traditional marketing techniques can still be wildly effective. One example is postcard marketing. Postcards are still much more likely to be read than direct mail letters
  • Steps to Better Branding
    We have all heard the term "brand" many times but few truly understand what it is. Your brand is your product's reputation and aura all wrapped into one. It is the visceral feeling which arises when consumers see your logo or packaging.
  • Steps to Take to be a Successful Entrepreneur
    You can’t just print up some fancy color business cards and call yourself an entrepreneur. Although good business cards are a must for a new business owner, it’s not the only step!
  • Some Little Known Secrets to Advertising
    Advertising is both an art and a science. Both content and means of delivery can vary widely. Today's advertising can entail anything from brochure printing yielding quality full color brochures
  • Cultivating Your Business Image
    When you have a business, it’s important to know the many ways you can build its image. We hear of many different ways, but some are more effective than others.
  • How To Create A Marketing Plan
    If your marketing plan consists of giving a discount when inventory is high and letting customers know about the discount by hanging posters in your window, you may want to rethink your plan.
  • The One That (Almost) Got Away
    You can’t win them all. I know, that’s cold comfort when that prospective buyer walks out your front door just when you were sure they were about to lay down money for that big ticket item you’ve been trying to sell for weeks.
  • Use Your Logo in Ways People Will Remember
    When you create your marketing materials, you need to make sure that you’re incorporating your logo on everything – from brochures and posters to your business cards.
  • Things to Consider When Designing and Printing Marketing Collateral
    Creative small business owners seek to utilize every avenue available to get their messages out. The interactive world is obviously hugely popular today. However, many business owners focus online exclusively to the detriment of their overall marketing strategy.
  • The 7 Top Principles of Selling
    Every industry has principles it follows to be successful. Selling also has its own set of principles that you as a marketing or sales specialist should follow:
  • Put Your Calendar to Work
    One of the best ways to market your company effectively is using custom calendars. By keeping track of all of your marketing efforts and any marketing-related events you can better stay on track and know where to direct your efforts.
  • An Artful Perspective Toward Advertising
    Media philosopher Marshall McLuhan called advertising "the greatest art form of the 20th century." Advertising has been called art, and art is becoming an integral part of advertising.
  • How Cross Promotion Can Boost Your Business
    You know the saying “Two heads are better than one”? That applies to many areas in life and business, and especially in marketing. This idea is demonstrated in what is called “cross promotion."
  • Things to Know Before Making Business Cards
    Business cards can be a fabulous way to advertise a company, large or small. Word-of-mouth advertising is one of the strongest techniques in the marketing industry.
  • Improving Your Advertising
    When it comes to advertising, there are certain details that never change. Certain businesses are going to have certain unique takes on how best to promote their products, but they are still likely to abide by the general rules of thumb.
  • How to Make an Effective Company Newsletter
    Even in this high-tech age we live in, a simple newsletter can still be a tremendous tool for your company in your marketing efforts. They are relatively inexpensive, they can give a personal feel to your advertising
  • Properly Handling Product Development
    Developing a new product within any kind of company can be a difficult process. When upgrading an existing product it isn’t hard to figure out exactly how long the process is going to take based on past experience
  • Perfecting Your Designs
    Creating the perfect catalog design can be a difficult process. There’s no reason to make it even more difficult by forming a hostile relationship with your design team. I doubt anyone does it on purpose, but when people on both sides don’t properly handle a project, tension can quickly build.
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