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Dave Tester's Articles

  • A fatal flaw of most sales Reps that can fix right now.
    Do you know who your next door neighbor is? Most Americans don't have any idea who lives across the street. We can thank too much television and the internet for that. Whatever happened to the good old days of "you watch my kids and I'll watch yours"? Try this on for size: go out and plan a block party. You'll be amazed at the results and you may just try this with your sales team. One fatal flaw of a sales rep is forgetting to sell next door. They may have a great client in building A, which loves them. However, I ask why don't they sell to building B and C or better yet take client A to building B and C. Go with them and teach them the story of your most recent block party and how you had a chance to meet your neighbor







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